Your business can greatly benefit from a Facebook fan page to help drive traffic to your site and create brand awareness. This is a fact that you probably already know but what you might not know is that taking the extra step to get a custom Facebook fan page design can be very beneficial.
Facebook is the leading social media site today. There are hundreds of millions of people using the site and many businesses are finding ways to increase their reach and meet customers where they are already- on Facebook.
So maybe you already have a Facebook fan page or perhaps you are looking to set one up for your business. Do you know the benefits to a custom Facebook fan page design? Here are some things you need to know about choosing custom pages over the default.
Benefits to Custom Facebook Fan Page Design
Being unique gives you an advantage over the competition- When you have a custom Facebook fan page, you stand out among the other pages, even other custom designed pages because yours is designed specifically for you. When you want to nudge that user to go ahead and “like” your page, a custom design will help you stand out from the other pages that they are browsing all the time. You can create a welcome page that invites them to “like” the page to learn more, to get discounts or to gain access to your wall.
You can showcase your business and what you do- The extra art and details that go into a custom page allow you to showcase what you do and what your business has to offer. You can create additional tabs within your page and link to online stores/shopping carts, Twitter, your website and more.
Increase results to your call to action- Do you want people to sign up for your newsletter, submit their email address or perform some other call to action? You can do this through your Facebook fan page as well as your website. Hitting people where they are already at (browsing Facebook) and where they are comfortable (on their favorite social media site) increases the results to your call to action. People are more likely to do what you are asking when you present it in a custom FB fan page design.
Personalize your page- With a custom design, you will be able to customize your page to your brand. You can add icons, colors, logos and other branding that helps the visitor associate it with your company immediately. This is how savvy businesses are creating brand awareness in social media today.
Custom Facebook Fan Page Design in the News
Your custom Facebook fan page can include a “like-gate” or reveal tab feature so a visitor “likes” your page before viewing more content (this has been proven to almost double your likes), newsletter sign-up, image gallery, or showcase your …
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Remember that if you want a custom Facebook fan page design done by a professional graphic designer, I’m here to help. I have several social media design packages available or I can quote you a price today.